Saturday, April 28, 2007
Wednesday, April 25, 2007
The One Simple Trick that can double your Adsense revenue
I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?
Then I remembered reading an article once that discussed the psychological impact of colours on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one colour combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colours of the label. What were these colours? Red and yellow! The combination of these two colours has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's colour scheme may work better with a slightly different colour combination. Try lots of different colour variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colours. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the colour scheme you used, click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colours even after my run of good clicks with red and yellow. There are a lot of colour combinations to choose from. You never know when you'll find just the right one.
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?
Then I remembered reading an article once that discussed the psychological impact of colours on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one colour combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colours of the label. What were these colours? Red and yellow! The combination of these two colours has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's colour scheme may work better with a slightly different colour combination. Try lots of different colour variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colours. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the colour scheme you used, click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colours even after my run of good clicks with red and yellow. There are a lot of colour combinations to choose from. You never know when you'll find just the right one.
How to Get Your Adsense Sites Indexed Quickly
I’ve been busy creating some new Adsense sites and I thought i’d share some thoughts on this blog about my experiments. In the past month, I’ve began diversifying my Internet Marketing strategy and one of the changes I’ve made is to cut down on Arbitrage sites and focus more on SEO.
I’ve gathered over 500 articles (Private Label) across 15 niches and have started putting the sites together using blogger and wordpress blogs and XsitePro for speed. Each site has about 30 pages targetting long tail keywords and one of the tasks that I’d have to overcome was getting the sites indexed quickly (within 48 hours).
It’s been one year since I last built a proper Adsense niche site and, as such, I had to learn about any new techniques to get indexed ranked quickly into the major search engines. Finding information on this was not very difficult. Most of my knowledge came from reading blog, forums, past experience and my own experiments.
Here are some of my findings:
- Websites in niches with over 1 million competition took longer to index than those that had less competition. The sites that had below 1 million competing websites (keyword without the quotes) took less than 48 hours to index into Google using my methods (explained later). An example of this is the “Stress Management” niche versus “Tennis Racquet Stringing Machines”.
- MSN is very easy to rank for keywords using just article submissions. I achieved top 3 rankings for a variety of keywords.
- Google indexed my sites quicker than Yahoo and Msn. Google took approximately 48 hours whereas MSN and Yahoo can take up to one week.
- The Title tag is very important for keyword ranking purposes. Your keyword should always be in the Title.
- After some of my sites got indexed in Google, pages from my sites started to show up for long tail keywords, most of them on page 2.
- Blogger blogs did not rank better than wordpress or xsitepro built sites.
- Submitting sites using just OnlyWire did not get any sites indexed within 48 hours.
- Submitting sites to Netscape indexed some sites within 48 hours.
How I Got Indexed
I knew that getting indexed was all about getting links but the problem was how to generate lots of links in a short space of time. I had always went down the article writing route in the past, but writing articles was boring and one of the main reasons why I stopped creating Adsense sites to focus more on arbitrage.
For this experiment, I used a combination of the following methods:
- Submitted stories to Netscape
- Bookmarked to OnlyWire
- Submitted one article to Article Marketer
- Outsourced directory submissions (at DigitalPoint Forums)
- Used Comment Hut to comment on Blogs
Using the methods above, all of the pages on my site were indexed by Google and some of them are beginning to show on MSN and Yahoo. I’m seeing a small trickle of traffic going to my newly built sites and I’m confident that I’ll be able to grab some good keyword rankings with more backlinks.
Steps For The Future
I realise that to be efficient at ranking and indexing, more control is needed. Due to this, I’ll be aiming to create (and purchase) a network of high PR blogs and sites that they can be used to link to new sites so that they can be indexed quicker.
Final Thoughts
Overall, it was a nice experience going back to creating Adsense sites. With more PLR sites than ever before, finding content for a site is easy. Hopefully after few more weeks of linkbuilding, I’ll be able to see some Adsense and Affiliate earnings from my 15 new sites.
If all goes well, I’ll begin developing a more efficient system for indexing and ranking in search engines using long term whitehat strategies.
NULL
What is Null?
When a variable has no value, it considered to be null. Having a null value is different than having a value of 0, since 0 is an actual value. However, when used in a boolean test, both null and zero result in a FALSE value. Programmers often use boolean tests to determine whether a variable has been given a value or not.
What is Null Character?
A null character is a character with all its bits set to zero. Therefore, it has a numeric value of zero and can be used to represent the end of a string of characters, such as a word or phrase. This helps programmers determine the length of strings. In practical applications, such as database and spreadsheet programs, null characters are used as fillers for spaces.
When a variable has no value, it considered to be null. Having a null value is different than having a value of 0, since 0 is an actual value. However, when used in a boolean test, both null and zero result in a FALSE value. Programmers often use boolean tests to determine whether a variable has been given a value or not.
What is Null Character?
A null character is a character with all its bits set to zero. Therefore, it has a numeric value of zero and can be used to represent the end of a string of characters, such as a word or phrase. This helps programmers determine the length of strings. In practical applications, such as database and spreadsheet programs, null characters are used as fillers for spaces.
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